首頁(yè) 資訊信念更新理論視角下個(gè)人健康隱私關(guān)注及悖論消解研究

信念更新理論視角下個(gè)人健康隱私關(guān)注及悖論消解研究

來(lái)源：泰然健康網(wǎng) 時(shí)間：2024年12月27日 14:58

[目的/意義] 醫(yī)療健康類 APP 使用過(guò)程的個(gè)人健康隱私保護(hù)是亟待解決的重要課題，對(duì)個(gè)人健康隱私關(guān)注及隱私悖論的研究不僅可以提高公眾隱私保護(hù)意識(shí)，也有利于智慧醫(yī)療服務(wù)平臺(tái)的隱私管控和普及應(yīng)用。 [方法/過(guò)程] 考慮到醫(yī)療健康 APP 使用過(guò)程中的信息不對(duì)稱性和收益不確定性，基于信念更新理論和隱私計(jì)算理論，研究預(yù)備使用、初步使用和持續(xù)使用三個(gè)階段個(gè)人健康隱私關(guān)注對(duì)隱私披露意愿及行為的作用機(jī)理?？紤]不同階段隱私悖論作用強(qiáng)度的動(dòng)態(tài)變化，進(jìn)一步基于理性選擇理論，分析個(gè)體理性程度在隱私悖論路徑中的調(diào)節(jié)作用與消解效應(yīng)。采用情景實(shí)驗(yàn)法收集 317 份縱向樣本數(shù)據(jù)，運(yùn)用偏最小二乘結(jié)構(gòu)方程模型進(jìn)行實(shí)證分析。 [結(jié)果/結(jié)論] 研究結(jié)果表明，在預(yù)備使用階段用戶信任對(duì)初步隱私關(guān)注有顯著負(fù)向影響，初步使用階段的隱私披露意愿與行為對(duì)持續(xù)使用階段的隱私關(guān)注具有負(fù)向影響。在初步使用和持續(xù)使用階段，“隱私關(guān)注—披露意愿—披露行為”的路徑系數(shù)均為正顯著，這表明兩階段均存在隱私悖論現(xiàn)象。其中，持續(xù)使用階段的中介效應(yīng)間接路徑占比與初步使用階段相比明顯升高，這表明隨著時(shí)間推移隱私悖論的作用強(qiáng)度有所削弱。此外，個(gè)體理性程度對(duì)初步使用階段的隱私悖論有顯著負(fù)向影響，但對(duì)持續(xù)使用階段的隱私悖論只有部分調(diào)節(jié)作用，這表明隨著使用經(jīng)驗(yàn)的增加，理性程度的消解效應(yīng)會(huì)隨時(shí)間變化而減弱。

Abstract

[Purpose/Significance] The protection of personal health privacy during the use of medical and health APPs is an important issue to be solved urgently. In addition to raising public awareness of privacy protection, research on personal health privacy concerns and privacy paradox can help the privacy control and popularization of smart medical service platforms. [Method/Process] Considering the information asymmetry and dynamic profits during the usage of medical health APP, this study investigated the effect of personal health privacy concern on privacy disclosure intention and behavior in the pre-use, initial use, and continued use stage based on the theory of belief updating and privacy calculus. To discuss the dynamic changes of the impact strength of privacy paradox at different stages, the personal rationality degree was introduced into the privacy paradox path to analyze its moderating and resolution effect based on Rational Choice Theory (RCT). The scenario experiment method was adopted to collect 317 longitudinal sample data, and the partial least squares structural equation modeling (PLS-SEM) was used for the empirical analysis. [Result/Conclusion] The empirical results show that users’ trust in the pre-use stage has a significant negative impact on initial privacy concern, and the privacy disclosure intention and behavior in the initial use stage have a negative impact on privacy concern in the continued use stage. In the initial use and continued use stage, the path coefficient of “privacy concerns - disclosure intention - disclosure behavior” is significantly positive, which indicates that the privacy paradox exists in both stages. Compared with the initial use stage, the proportion of indirect paths of mediation effect in the continued use stage is significantly higher, indicating that the impact strength of privacy paradox has been weakened over time. In addition, the personal rationality degree has a significant negative effect on the privacy paradox in the initial use stage, but only partially moderates the privacy paradox in the continued use stage, indicating that with the increase of APP using experience, the resolution effect of personal rationality degree will be weakened over time.

關(guān)鍵詞

信念更新理論 /健康隱私 /隱私關(guān)注 /隱私悖論消解 /個(gè)體理性程度{{custom_keyword}} /

Key words

theory of belief updating /health privacy /privacy concern /privacy paradox resolution /personal rationality degree{{custom_keyword}} /

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