首頁(yè) 資訊新式茶飲消費(fèi)對(duì)傳統(tǒng)茶消費(fèi)意愿的反哺效應(yīng)分析

新式茶飲消費(fèi)對(duì)傳統(tǒng)茶消費(fèi)意愿的反哺效應(yīng)分析

來(lái)源：泰然健康網(wǎng) 時(shí)間：2026年01月15日 03:36

摘要： 新式茶飲是在傳統(tǒng)茶基礎(chǔ)上進(jìn)行創(chuàng)新和發(fā)展的產(chǎn)物。中國(guó)悠久的飲茶歷史,為新式茶飲發(fā)展提供了廣闊的空間;傳統(tǒng)茶豐富的風(fēng)味以及包容性,成為新式茶飲創(chuàng)新的重要條件。新式茶飲消費(fèi)是否會(huì)反過(guò)來(lái)影響傳統(tǒng)茶消費(fèi)?建立了一個(gè)新式茶飲消費(fèi)影響傳統(tǒng)茶消費(fèi)的理論模型,揭示了其中的反哺機(jī)制,然后基于新式茶飲調(diào)研數(shù)據(jù),實(shí)證檢驗(yàn)了新式茶飲消費(fèi)對(duì)傳統(tǒng)茶消費(fèi)的影響。研究發(fā)現(xiàn),新式茶飲消費(fèi)對(duì)傳統(tǒng)茶消費(fèi)存在反哺效應(yīng)。機(jī)制分析表明,消費(fèi)新式茶飲能夠讓消費(fèi)者產(chǎn)生溯源心理和積累一定的與茶相關(guān)的知識(shí),從而促進(jìn)消費(fèi)者的傳統(tǒng)茶消費(fèi)意愿。異質(zhì)性分析表明,反哺效應(yīng)在奶蓋茶系列和奶茶系列中的影響更為突出;健康意識(shí)較高的年輕群體更容易受到影響。研究結(jié)論有助于理解新式茶飲培育茶葉消費(fèi)者的路徑,也對(duì)進(jìn)一步拓展我國(guó)茶葉消費(fèi)具有參考意義。

關(guān)鍵詞: 新式茶飲, 茶葉消費(fèi), 反哺效應(yīng)

Abstract: To a certain extent, new tea beverage is the product of innovation and development based on traditional tea. China's long history of tea drinking provides a wide space for the new tea beverage market. The rich flavor of traditional tea as well as its inclusiveness become the main means of innovation for new tea beverage. Will new tea beverage consumption in turn affect traditional tea consumption? In this research, a theoretical model of new tea beverage consumption influencing traditional tea consumption was established, and the regurgitation mechanism was revealed. Then, using the new tea beverage research data from the Tea Research Institute of the Chinese Academy of Agricultural Sciences, it empirically examined the influence of new tea beverage consumption on traditional tea consumption. This research finds that there is a regurgitation effect of new tea beverage consumption on traditional tea consumption. The mechanism analysis shows that consuming new tea beverage can make consumers develop a traceability psychology and accumulate certain knowledge related to tea, thus promoting consumers' traditional tea consumption intention. The heterogeneity analysis shows that the effects of milk tea series and cheese-foam tea series are more prominent. Young groups with higher health consciousness are more likely to be influenced. The research conclusion helps to understand the ways of cultivating tea consumers through new tea beverage, and also has reference significance for expanding our country's tea consumption.

Key words: new tea beverage, tea consumption, regurgitation effect

中圖分類(lèi)號(hào):

S571.1

網(wǎng)址: 新式茶飲消費(fèi)對(duì)傳統(tǒng)茶消費(fèi)意愿的反哺效應(yīng)分析 http://m.gysdgmq.cn/newsview1883785.html